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What is Ayoba App? Everything You Need to Know

Debarpita Banerjee Published on : 09 May 2023
Discover the Features of Ayoba App

Over the years, Africa has struggled to make their identity in the world of Entrepreneurship. With the majority of the talented African youth looking to work abroad, this part of the world had received only  $1.43 billion as VC Funding into their startup ecosystem in 2020, as compared to $156.2 billion funding in the US and $49 billion funding in Europe in the same year. From such a situation, Ayoba App proved to be a turning point for the entire African entrepreneurship ecosystem. 

For those unversed, the Ayoba app is Africa’s first indigenous all-in-one application, that offers multiple services like chat, call, online payment, video and audio streaming, content sharing, and more! Due to its unique features that address local needs first, it has become one of the most popular African apps in a very short time. In 2021 itself, it had touched 10 million app downloads on the play store, and by December 2022, it touched 20 million monthly active users, hence showing a 100% growth. 

In this blog, we will tell you more about the Ayoba App Ecosystem, its origin and history, features and benefits, and how you can start your video streaming business through this super app. So, keep reading!    

What is Ayoba App? – Features, Services, Microapps

In layman’s words, the Ayoba app is a super app that hosts multiple smaller digital services and applications within it. Hence, it is not just an app, it is a complete app ecosystem in itself, where you will get almost all types of services and solutions.          

Some of the services and features of the Ayoba App are tabulated below. 



Special Features

Chat and call

Through the Ayoba app, you can send messages (both text and voice message) and do voice calls and video calls to your friends and family. 

Chat Groups and Set Your Status are some of its special features. 

Share Photos, Videos, and Location 

The Ayoba app lets you share your photos and videos with your friends and families. In fact, you can even share your location with others. 

Aya Help Channel is its special feature. 


Ayoba hosts more than 150 free channels that operate in multiple categories like sports, fashion, beauty, news, comedy, health, entertainment, education, empowerment, and more. 

Multilingual content, Ayoba News, Share, Polls


In Ayoba, you can access free music playlists and play your favorite songs anytime you want. 

Playlists, Find the Hits, Share


Ayoba hosts loads of interactive and exciting games. These games are divided into different categories like Trending, Action-Adventure, Strategy, Puzzle, Sports, Roleplay and Simulation, Children’s games, Educational Games, etc. 

Categories, Free Data, Play

Money Transfer

Using MTN MoMo, Ayoba users in certain parts of Africa can send and receive money, check their account balances, and use their friend’s details for easy and safe transactions.  

Transfer, Details, Friends

Apart from these built-in features of the Ayoba app, this super app houses multiple MicroApps within the Ayoba super app ecosystem, which offer different types of digital services. Some of the most popular MicroApps available in the Ayoba Super App are listed below. 

  • Lisa’s Box
  • In My Feelings
  • Guardian Health
  • Sky Internet SA
  • Damasko Smart App
  • Smithfield
  • Africa Global Radio
  • Tudu Online Shopping App

Currently, Ayoba App is popular in almost all parts of Africa. The top six countries with the maximum number of Ayoba app users are:

  • Benin
  • Cameroon
  • Ghana
  • Ivory Coast
  • Nigeria
  • South Africa

Countries in which online payment through Ayoba MoMo is available are:

  • Ghana
  • Uganda
  • Congo B
  • Cameroon


Ayoba Super App – Origin and History

Owned by Simfy Africa Pty Ltd, based in Cape Town South Africa, Ayoba started its journey in 2019, as Africa’s first locally made super app, dedicated to the locals! Since then, Ayoba has made an overwhelming impact in the African as well as Global communication ecosystem, alongside flaunting its African roots by recognizing the multiple languages and cultures spread across the African continent.        

Within just 5 years, it has reached 20 million monthly users, with hundreds of channels and micro apps.            

We have tried to capture this beautiful journey of the Ayoba App through some important dates, which are tabulated below. 

History of Ayoba



May 2019

Ayoba App was launched for the first time, as it went live in Cameroon.

June 2019

The first eight channels were launched in the Ayoba app. 

February 2020

The Ayoba app launched its Games section. 

May 2020

The Ayoba App was used for online payment for the first time, as MoMo went live in Cameroon. 

August 2020

MusicTime was launched in Ayoba, which was then active in 12 territories. 

November 2020

Ayoba was awarded the “Mobile App of the Year” award. 

May 2020

The first set of MicroApps was launched in Ayoba, hence making it a super app. 

August 2020

The Video and Voice Call Facility was launched by Ayoba. 

Unique Benefits of Ayoba

By now, you might have already guessed that Ayoba is not just an ordinary mobile app. It is much more than that. It is a super app, in which you can even launch your own MicroApp. Let’s take you through some of the unique benefits that the Ayoba App Ecosystem offers to startups, content creators, and entrepreneurs. 

  • Africa-Specific Content: If you are looking to cater to the African audience specifically, then Ayoba is probably the best destination to grow your digital presence.
  • Multiple Languages: Through Ayoba you can deliver content and solutions in all the leading African languages along with English. 
  • Fast-Growing Consumer Base: The user base of the Ayoba app is growing at a rapid pace. In the last couple of years, it has shown 100% year-on-year growth. Hence, if your business is in Ayoba, you will certainly gain traction. 
  • Support for Female Entrepreneurs: The Ayoba app offers promotional support to female entrepreneurs, as they keep posting about their journey and apps on Ayoba’s social media handles. 
  • Secured Platform: Ayoba is an end-to-end encrypted platform, hence it is safe for your business and your users.

Also, Ayoba offers some really amazing benefits to its users, due to which it is expected to grow even faster in the future. Some of the unique benefits that Ayoba app users enjoy are:

  • The Ayoba app is absolutely free to use. Hence, you can access all its solutions without paying a penny!   
  • If you are on the MTN network, then you won’t even need to pay for the data you spend on the Ayoba app. MTN users get free data to stream videos and play games on Ayoba! 
  • You can send a chat message to anyone present in your contact list through Ayoba, even if that person has not yet installed the Ayoba app! 
  • Get access to free music and entertainment anytime.             

Launch Your Streaming Business on Ayoba

Looking to launch your video and audio streaming business on Ayoba? Then, Muvi One has brought the perfect solution for you! 

Now, you can launch your streaming business on Ayoba without writing a single line of code! You just need to follow the steps given below:

  • Step 1 – Signup with Muvi One and start creating your streaming platform
  • Step 2 – Add your content and upload your videos into the content library. 
  • Step 3 – Go to the Apps section and activate your Ayoba App. 
  • Step 4 – Choose the app design template and customize the look and feel of your app.
  • Step 5 – Fill up and submit the app application form. 

Once you submit the app application form, our developers will create the Ayoba Microapp for you, and deliver it to your email inbox within hours! 

And, as Muvi One is now integrated with Ayoba, you can even enjoy some amazing features like customer auto-login, the ability to list apps from multiple industries, compatibility across devices and browsers, and no revenue sharing at zero extra cost. 

Read more on launching your own streaming MicroApp on Ayoba here.  

To Sum Up

The Ayoba App is Africa’s fastest-growing super app, which offers multiple services and solutions to its users. It also allows budding entrepreneurs to launch their own MicroApp on Ayoba. 

So, if you are looking to launch your own video or audio streaming service in Africa, it is the right time to get started on Ayoba. Sign up with Muvi One and start your streaming journey on Ayoba today! No worries, you won’t have to pay us a penny for the first 14 days of the free-trial period. We will not even take your credit card details ?. So, sign up now!


What is Ayoba App?

Ayoba app is a super app that hosts multiple smaller digital services and applications within it. It offers messaging, calls, video and audio streaming, and many other services. 

Is Ayoba a new messaging app?

Though it offers messaging services, Ayoba is not just any other messaging app. It is much more than that. You can download many MicroApps, stream music, watch videos, play games, and do many other things in it. 

Who created Ayoba?

According to the official website of Ayoba, it is currently owned and operated by Simfy Africa Pty Ltd. But, Simfy Africa Pty Ltd was itself acquired by MTN in 2018. That is why, MTN is currently the major stakeholder of the Ayoba app. 

Can I use Ayoba on any phone?

Yes, you can download the Ayoba app on your smartphone and use it. Currently, it is available on phones that run on Android, iOS, and Huawei’s HarmonyOS. 

Is Ayoba only available in Africa?

Currently, Ayoba App is available in many African counties including Benin, Cameroon, Ghana, Ivory Coast, Nigeria, and South Africa.

Written by: Debarpita Banerjee

Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.

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