Muvi Blogs

Blogs and News from Muvi

5 Slick Bandwidth Optimization Techniques

Bandwidth is a measurement of the volume of data that a network or server receives/ transmits over a given amount of time. A video is delivered over the web to browsers and apps as data. During the process, the amount of data transferred is the bandwidth consumed to which a user gets charged for. When …

Movie Theatre vs OTT: The Curious Case of SVOD Originals

Last year, when Netflix was participating in Cannes Film Festival with its action-adventure film Okja which got 4-minutes of standing ovation after the screening, little did it know that it will be ruled out of the film festival the next year. The Cannes officials were pretty clear in their stand which reads “Any film that …

Muvi to Present the World’s Fastest Deployable OTT Platform at NAB SHOW 2018

Muvi’s feature-rich hybrid (Over-The-Top) OTT platform combines cross-device reach with great user experience and monetization models to wow consumers and win wallet share.   Muvi will present the world’s fastest deployable OTT platform at the NAB Show 2018 from 9-12 April. Muvi’s award-winning OTT platform is the world’s only platform that offers broadcasters, content/media owners …

Live Streaming Services, Net Neutrality & What It Means For Your Customers

While you read this piece of article and want to know the latest update about Net Neutrality, just for your information, 100 million people are binge-watching online videos at this moment, either by subscribing to OTT providers like Netflix, Amazon Prime etc. or live streaming their favorite sports or events on their smartphones. Now, just …

Online Streaming & Artificial Intelligence: A New Era for OTT

Artificial Intelligence is shaking up the broadcasting landscape and media & entertainment industry. Players, both big and small, are racing to leverage AI to differentiate their services from the rest. The research around the technology has been extensive and the investments are in billions. AI is one primary factor that helps marketers identify their customers …

Broadcasting in 2018: Market, Monetization, and More

The rise of OTT players, development of various online video streaming platforms, faster connectivity, and rapidly changing consumer preferences are driving exponential growth for the broadcasting industry. Given the changing media consumption patterns, it goes without saying that capturing and engaging the audience matters the most, and OTT providers are leaving no stone unturned for …

Live Stream growing as big as VOD

“Live streaming” as a format has been a growing favorite over the last few years. Consumers are preferring live content to on-demand content of late. Everyone wants to see what’s happening live. The revolution began with user-generated live content and with Snapchat stories being the pioneer. Earlier over-the-top (OTT) live content was limited to sports …

HTML5 Player and its role in media distribution

Nowadays almost every business relies on video content to market their product or services. A video player can only be called a good one if it has features such as live streaming support, responsive platform, reporting and analytics, ad blocking facility, customization, content management such as sharing, publishing, etc. Having said that, one must note …

4K streaming, Augmented Reality, and other OTT trends in 2018

The year 2017 bade adieu in style with the sensational $52 billion acquisition of Fox by Disney. While the entertainment industry is yet to get past the historical event, 2018 has come up with more promises, bigger expectations and not certainly devoid of risks. The risk in terms of saturation, disinvestments by tiny players,  merger …

High Dynamic Range for mobile: HDR Premium, Dolby Vision, and more

In my previous blog on HDR and enhancing the effect of 4K, we had discussed the traits of High Dynamic Range being designed to accommodate a greater range of contrast in a video content. HDR allows images with high contrast to be displayed with much greater clarity and more details in the shadows and highlights. …

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