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Evolution of a Recommendation Engine 13 June 2021

  It is no secret that the world is a smaller place because of the internet. A person sitting in Iran can order Merchandise from the United States and vice versa. There are infinite numbers of things and data available on the internet. This abundant availability of data and the need to segregate it is …

Role of Automated Billing in OTT Platforms 11 June 2021

  The OTT industry has evolved drastically in the last few years. While the number of OTT subscribers grew exponentially over the past decade, the outbreak of the pandemic has further aided in its growing demand. As stated in a report by Statista, the OTT video segment itself is set to reach US$ 271,837 Million …

How Alie Ensures Better User Engagement for Streaming Services? 11 June 2021

  The pioneer of an immortal technological invention, Steve Jobs once said, “A lot of times, people don’t know what they want until you show it to them.” Makes sense? Your video streaming channel might have a rich content library, but the viewers will not know that until you bring them in the front row. …

8 Game-Changing Benefits of a Software-Based Playout 11 June 2021

Broadcast and media professionals are constantly being barraged by technological advances, forcing them to have a more comprehensive approach to deploying effective workflows.  Effective playout automation is now the undisputed cornerstone of any video service distribution or a broadcast television facility. Why else would the playout solutions market be valued at US$ 884.1 million in …

Music Streaming Services & Recommendation Engine – The Relation is Deeper 10 June 2021

Is it Monday? Are you a regular Spotify user? YES!! Then open your Spotify app now and go to the “Playlists” section! And come back to this destination again to know what’s happening Behind the Scenes… Did you see – “Discover Weekly”! Now, what’s that? Well, it is the art of the recommendation engine working …

How to Create a Compelling Audio Ad? 09 June 2021

  According to Statista, the digital audio advertising space is anticipated to grow by more than 23.5% in 2021. A study commissioned by Pandora found that when audio ads were integrated with participants’ personal music playlists, these ads impacted long-term memory 49% better than radio, 36% better than television, and 29% better than mobile video …

Advantages of Help Desk Management Platform 09 June 2021

  In this era of cut-throat competition, every business strives for customer satisfaction. Quick and quality customer support and round-the-clock assistance are what make your customers feel valued. Be it complaints, queries, or, any other support requests, your customers want those resolved on time. And it often gets hectic to fulfil their requirements in a …

Alie is NOT Your Traditional Recommender Service 08 June 2021

  Do you know 75% of Netflix users watch content suggested by its own recommendation engine? If that’s not enough to floor you, here is another one. Out of $37.1 billion revenue generated by Amazon in the second quarter of 2017, 35% of the total consumers, purchased products recommended by its smart product recommendation system. …

5 Tips To Create a Solid Video Marketing Strategy in 2021 08 June 2021

Do you want to know what’s actually working in video marketing for 2021?  You’ve come to the right place because we’ve got all the tips and we’re starting right now! We can all agree that video isn’t just a single piece of your overall marketing plan anymore. It forms the very essence of your outreach …

Real World Applications of Recommendation Engine 07 June 2021

  It’s payday and the UberEats app installed on your smartphone starts popping up mind-boggling offers on your favorite food joint! You instantly click on the app. You start exploring mouthwatering gastronomic options available at attractive discounts and finally narrow down upon one. You order the dish and the food is delivered to you at …

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