Market Surveys, Studies, Research & Polls

Time Warner Survives Cord Cutting Scare, Adds 32,000 Subs 06 January 2016

It isn’t quite time for the pay-TV industry to face the armies of analysts and shareholders waiting to drive down stock prices based on fears of cord-cutting (annual earnings reports won’t be released until closer to the end of the … Continue reading

HBO To Optimize Video Streaming Quality With Conviva Partnership 06 January 2016

HBO has turned some of its attention to optimizing its video streaming service. The cable television network will improve the quality of HBO Now thanks to technology from video analytics and optimization company Conviva. HBO will work with Conviva’s optimization … Continue reading

Netflix vs Hollywood Is Getting More Intense 30 December 2015

Good news, Hollywood! Netflix is becoming less interested in buying the movies you make. Also, bad news, Hollywood! Netflix is becoming less interested in buying the movies you make. Ted Sarandos, the executive who spends billions of dollars each year … Continue reading

FreeCast’s OTT Viewership Insights Report Is Out And It’s Revealing 24 December 2015

Having spent much of the year providing this data only to a limited number of content partners, FreeCast has decided to reveal some key statistics to end 2015. Continue reading

Pay-TV Subs More Like To Add SVOD Than Cord Nevers 24 December 2015

With 55% of consumers not yet indicating near-term spending on new video streaming services, it’s expeceted there to be a continued growing opportunity for ad-supported video offerings, in addition to the opportunity for paid services. Continue reading

Digitalsmiths Survey Encourages Millennials TV And Skinny Bundles 24 December 2015

According to the report, the majority of respondents were pay TV subscribers however, as more and more people cut the cord, Digitalsmiths sought to understand the audience that forgoes any pay TV service. Continue reading

81% US Households Access Internet From Home Broadband Now 23 December 2015

Dovetailing with a trend to online video streaming services, a full 81% of US households get a broadband Internet service at home, an increase from 26% in 2005. According to consumer research from Leichtman Research Group (LRG), 13% of households get … Continue reading

FCC Is Not Really Interested In TV’s App Based Future 22 December 2015

For some reason, the Federal Communications Commission is considering a proposal that would dismantle the current structure of not only how we receive our television today, but how many consumers wish to receive it in the future. Instead of seeking … Continue reading

SVOD Set To Reach 306 Million Homes By 2020 21 December 2015

Global SVOD (subscription video on demand) is on track to end the year of 2015 with a growth spurt of 42 million new subscribers across 200 countries taking global subscriptions to 161 million.  Forecasts from a new report from Digital … Continue reading

What ISP Are You Using To Stream OTT Video Today? 18 December 2015

As consumers continue to cut the cord in increasing numbers, having an Internet connection that can ably stream online video from video streaming services like Amazon and Netflix is extremely important. Continue reading