Muvi Market Surveys, Studies, Research & Polls

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Disney Realizes Apps Are Cool, Finally 09 November 2015

  We are on the brink of an online TV revolution. From opinions on OTT video services to apps, the talks have always been around TV content being pushed online for bigger audience reach. The latest major production label to realize this is Disney. Disney has already announced the launch of an OTT streaming app …

Only 6% Users Consume TV Content On The Second Screen 09 November 2015

  Entertainment and device major TiVo has published a new study about OTT TV platforms that claims almost 99% TV viewers multitask occasionally while consuming TV content on the big screen. A major 53% do it almost every time they watch TV. However, only a minor 6% responded to have been using the second screen to consume …

For Cord Cutters, The ‘Winter Is Coming’ 09 November 2015

  Cord Cutting is a rage today. Not only because of the ‘cost cutting’ involved but also the unbundling it brings with it, allowing viewers to pay only for what they watch. But it appears the rosy days are over. As per a new TDG Research study, the percentage of adult broadband users on the brink …

As TV Approaches Golden Age, TV Ratings Also Need To Evolve 06 November 2015

  Nielsen’s TV ratings have been consistently generating mixed reviews from the TV industry due to its measurement criteria. In fact, many have gone on to label it incorrect and sometimes biased. FOX Exec Chairman Lachlan Murdoch has voiced his concern over traditional TV ratings and calls for a sophisticated ratings measurement system that will …

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