Sandvine survey claims Netflix is far larger than its rival Amazon 05 July 2016
According to a recent report from broadband utilization analysis firm Sandvine (via Recode), Amazon Video remains significantly less popular than Netflix in terms of its usage. Per Sandvine’s latest internet usage report, Netflix accounts for a staggering 35.2% of all U.S. … Continue reading
OTT continues to vex TV 04 July 2016
The reign of pay-TV and television networks as the most stable, predictable and highest-margin segments of the US media industry is rapidly eroding, Moody’s Investors Service states in a new report. OTT services and digital ad platforms such as Netflix, … Continue reading
SVOD to reach 50 million homes by 2020 in Europe 04 July 2016
Subscription video-on-demand grew by 56% in Europe between 2014-15 and is expected to reach 50 million homes by 2020, according to research by the European Broadcasting Union’s Media Intelligence Service. Netflix accounts for over half of the entire market, the … Continue reading
Streaming subscriptions has surpassed 50% of US-based audiences 04 July 2016
According to the Q1 2016 Nielsen Total Audience Report, streaming video increased over 20% in the past year. More people are now watching television through streaming services, as for the first time the number of people with streaming subscriptions has surpassed … Continue reading
Advertising-based VoD driving OTT growth 04 July 2016
Advertising-based OTT video-on-demand platforms are seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Speaking at the Cable Congress in Warsaw yesterday, Stephan said that … Continue reading
