Industry Updates

Viewing Of Top SVOD Originals Comparable To Linear TV, Finds NBC Guru 20 January 2016

NBC’s research chief says the notion that original series on the major Subscription VOD services receive far more viewership than shows on traditional television networks is being overstated. Speaking to journalists and bloggers who cover television at the Winter TV … Continue reading

Digital-driven Ad spending Seen Growing At 15.5% In 2016 20 January 2016

Ad spending in India will grow 15.5% in 2016 to Rs.57,486 crore with digital advertising expanding at the fastest pace of 47.5%, media agency GroupM, part of global advertising group WPP Plc., said in its This Year Next Year report … Continue reading

UK Millennials Pose Real Threat To Pay-TV 19 January 2016

In LEK’s analysis — its first in-depth analysis of millennials’ life stages from living with their parents to starting their own families — the research firm found that one of the most important challenges comes from millennials’ planned reduction in … Continue reading

Apps Driving OTT Over Cable 19 January 2016

Cord-cutters and cord-nevers are on the rise. According to a recent Forrester study, 20 percent of adults over age 32 don’t have cable — but that number rises to 35 percent for those under 32. While the pace may be … Continue reading

Hollywood On The Offensive As EU Questions Geo-Blocks 19 January 2016

Regulators sent the companies a so-called statement of objections last year, attacking industry contracts that prevent people viewing movies and TV programs outside the country in which they are sold. Walt Disney Co., Time Warner Inc.’s Warner Brothers unit, Comcast … Continue reading