Targeted Ads Offer Hope Amidst TV Business Churn 30 September 2015
Where the audience goes, the dollars follow. This governing principle of media advertising is working against the traditional TV industry today, as a new viewing pattern challenges the conventional ways of doing business. The most recent evidence surfaced in August, when … Continue reading
Chromecast Will Change The Way VOD Services Are Viewed In India 29 September 2015
Tabloids are abuzz with the upcoming Google Nexus event but there’s something even bigger coming up. Launch of the new Chromecast device! There has been a lot of talk in the past about people cutting the cable cord and … Continue reading
Netflix Is Going Hollywood On Its Own But Will It Survive? 29 September 2015
Netflix is evolving into something that more closely resembles a movie studio, as it continues to shoot and produce more original TV shows and films itself, and reduce its reliance on outside companies for content. According to reports, the video streaming … Continue reading
Success of Empire Prepares A New Road Map For Television 29 September 2015
Last year’s breakout series “Empire” stormed back onto television Wednesday, drawing 16.2 million viewers, according to Nielsen, at a time when most other shows struggle to maintain an audience’s interest. But what the television industry wants to know is what happens over the … Continue reading
Apps Replace TV As America’s Most Engaging Pastime 29 September 2015
The intersection of connectivity, app functionality and mobility have given rise to a new phenomenon. Call it interactive, call it enhanced or social. Whatever you name it, it’s changed the way we watch TV. Just how big is the impact? … Continue reading
