OTT & Smartphone Account For 40% Of Q2 Video Ad Views 26 August 2015
The new Video Monetization Report from FreeWheel, released today, says that smartphones now account for one in five video ad views, a stunning triple-digit increase. Likewise, in the stunning department, nearly 40% of ad views in Q2 happened someplace other … Continue reading
Going OTT: Playing Cool With Rookies As A Service Provider 25 August 2015
Over-the-top (OTT) content providers and OTT video services that monetise traditional service providers’ infrastructure — fixed and mobile infrastructure in which these operators have invested heavily — are shaking things up in an already competitive market. OTTs are using … Continue reading
For OTT Going Live Scaling Up Is a Must, says Akamai Exec 25 August 2015
Live TV streaming over broadband is a small-but-growing phenomenon, and the Internet is ill-prepared for the giant wave of data about to sweep over it in the years ahead. At least that’s the view of Akamai, a top content … Continue reading
Harvard Business School Adopts Live Streaming For Lessons 25 August 2015
When Harvard Business School launched the online education program HBX last year, the idea was to reach undergraduates who might want a basic grounding in business principles by learning fundamentals like financial accounting, business analytics, and economics. But there … Continue reading
Is It Worth Following Netflix And Running Your Entire Business On The Public Cloud? 25 August 2015
Online video on demand streaming service Netflix will complete its long journey to the public cloud this summer when it shuts down its final in-house datacenter. When the datacenter closes, the hugely popular video on demand portal will rely … Continue reading