Children’s Programming Is The Next Front Line In The Streaming Battle 26 August 2015
Children’s programming might have just become the new front line in the subscription battle between Netflix, Amazon.com and other major video on demand streaming services to boost subscriber numbers. The services have gotten the most publicity from critically acclaimed … Continue reading
OTT & Smartphone Account For 40% Of Q2 Video Ad Views 26 August 2015
The new Video Monetization Report from FreeWheel, released today, says that smartphones now account for one in five video ad views, a stunning triple-digit increase. Likewise, in the stunning department, nearly 40% of ad views in Q2 happened someplace other … Continue reading
Going OTT: Playing Cool With Rookies As A Service Provider 25 August 2015
Over-the-top (OTT) content providers and OTT video services that monetise traditional service providers’ infrastructure — fixed and mobile infrastructure in which these operators have invested heavily — are shaking things up in an already competitive market. OTTs are using … Continue reading
For OTT Going Live Scaling Up Is a Must, says Akamai Exec 25 August 2015
Live TV streaming over broadband is a small-but-growing phenomenon, and the Internet is ill-prepared for the giant wave of data about to sweep over it in the years ahead. At least that’s the view of Akamai, a top content … Continue reading
Harvard Business School Adopts Live Streaming For Lessons 25 August 2015
When Harvard Business School launched the online education program HBX last year, the idea was to reach undergraduates who might want a basic grounding in business principles by learning fundamentals like financial accounting, business analytics, and economics. But there … Continue reading
