OTT Churn Rises As Consumers Switch And Sample 13 August 2015
Lest pay-TV providers start thinking that their hotshot over-the-top rivals have it all, consider this latest tidbit: OTT video services are dealing with churn, too. Big-time. About 85% of U.S. broadband households subscribe to an OTT service, and in … Continue reading
UK Comms Spending Finally Rises, But There’s Trouble in Paradise 13 August 2015
After years of recession-era realities hamstringing household budgets, spending on communications services has bounced back in the UK, rising for the first time in more than five years. The spending areas of choice? Broadband and pay TV. But a … Continue reading
Canadian Cord-Cutting 6 Times Faster This Year Than Last 13 August 2015
Canadian TV providers are losing customers six times faster this year than they did last year, according to new research from Ottawa-based Boon Dog Professional Services. The research firm’s latest study on TV subscribers found the country’s publicly-traded broadcasters … Continue reading
See It Through: Video Completion Rate Top Priority For Advertisers 13 August 2015
Videology has found that view through rate is now the priority for UK advertisers when establishing campaign objectives. According to an analysis of all impressions run through Videology’s platform in the second quarter 2015, 50% of UK advertisers are choosing … Continue reading
CBS Says Millennials Love TV. It Just Couldn’t Find Them. 12 August 2015
CBS took a break from showcasing its upcoming fall shows on Monday to the nation’s television critics in Beverly Hills to poke holes in what it described as the “myths” surrounding TV — mostly, that millennials aren’t watching TV. The network’s chief … Continue reading
