The Next Cord-Cutters? The Networks 07 August 2015
The networks and studios are all on-board with this digital thing, and brushing off the old scenarios, repainted for a different age. The other day, David Zaslav, CEO of Discovery Communications, noted Discovery could put all of its content on … Continue reading
Content Personalization: A Secret Driver of the Over-The-Top Revolution 06 August 2015
It’s no secret that over-the-top content (OTT) services, the delivery of audio, video and other media over the Internet are on the rise. Netflix’s stock price has more than doubled since January of this year, CBS All Access has … Continue reading
95% of OTT Subs Unwilling To Let Advertisers Near Their Data 06 August 2015
95% of consumers using catch up OTT video services are unwilling to allow media companies to share their personal data with a third party, according to the findings of the KPMG Media Tracker. The survey of 1,500 households revealed … Continue reading
Here’s How Streaming Service Crackle Will Start Acting Like a Linear TV Network 06 August 2015
Two weeks after becoming the first VOD network to start sharing ratings information, Crackle is taking another page out of the linear playbook: It will begin programming television, just like a network. In the latest addition of its “Always On” service, … Continue reading
‘Scandal’ & ‘Grey’s Anatomy’ Among Those ABC Shows Fueled By VOD Viewing 06 August 2015
Tablet and VOD viewing continues to beef up ratings for TV series, particularly when folded into live+same day viewing and four-week old DVR ratings. That was one of the takeaways from ABC’s luncheon panel “Videobiquity” on multiplatform viewing, and … Continue reading