With the growth of OTT TV platforms, multiple screen viewing and cord cutting catching on in the U.S., it is unsurprising that what matters in the world of video, TV and advertisers is converging. For instance, in a recent … Continue reading
Binge viewing, it would seem, is a precarious pleasure – with 42% of viewers ready to abandon a series after just one negative experience, and more than half of this number neutral-to-unlikely to return. The figures come courtesy of a … Continue reading
If television is dying, British advertisers have yet to hear the message. Spending on TV advertising in the UK will surge 9 per cent this year to £4.2bn, according to forecasts by GroupM, WPP’s media investment division. The figures … Continue reading
There’s no doubt that the internet population in the Middle East and North Africa is a mobile-first one. According to 2015 data from Northwestern University in Qatar, Harris Interactive and the Pan Arab Research Center (PARC), 93% of internet … Continue reading
Popcorn Time, a service commonly known as the “Netflix for Pirates” that allows users to stream pirated content without physically downloading the video file, is now being blamed for the sharp increase in movie piracy by many countries. According … Continue reading