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The small percentage of viewers who do not use OTT services watch via broadcast or cable networks’ authenticated apps or sites, which do not fall under eMarketer’s definition of OTT. Continue reading
More than 83 percent of consumers worldwide watch on-demand video, up 4 percent from April 2015, according to the second semi-annual ‘State of Online Video’ report from Limelight Networks. Continue reading
The company should complete re-encoding its vast video library by the end of Q1 2016. Continue reading
With parents spending more time at home than non-parents, this group watches both more online video and linear TV than non-parents. Continue reading
There is widespread expectation that broadcasters will be using IP for live production in the next 10 years, according to new research conducted by Futuresource Consulting. Continue reading
In the video streaming segment, Verizon and Comcast have to compete against established players like Hulu, Netflix, and HBO. Continue reading
So how can online video delivery surpass traditional TV? In order for OTT to win out, it needs to redefine success by combining quality of content with quality of experience (an area where traditional TV enjoys near-total consistency). Continue reading
January 2015 research from Cowen and Company revealed that 82% of US Netflix subscribers subscribe to the service because of the ease of viewing its on-demand streaming content. Continue reading
Cable and satellite providers will steadily lose customers through 2019. The number of US households subscribing to cable TV will drop 0.4% this year, while the number of US households subscribing to satellite TV will drop 1.5%. Continue reading
BBC Three is primarily aimed at the younger generation, featuring shows such as Family Guy, Russell Howard’s Good News and Bad Education. But, according to research undertaken by the BBC, the move will suit the demands of young viewers. Continue reading
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