Today, more than half of the internet traffic is served by a content delivery network (CDN). The main objective of the CDN is to deliver content in the fastest possible time frame from the nearest server based on the customer’s geo-location that should load without any delay that is known as ‘latency’. Latency should be reduced in order to deliver the high quality video output by reducing the physical distance that the request has to travel. For example, if a visitor from the US wishes...

Analytics and Reports play a big role in the success or failure of any business, same is the case with OTT Platforms. OTT and VOD players rely on analytics and reports to get a better understanding of consumer insights to tweak their future strategies and provide better experience to their customers. With the OTT market getting crowded, audiences around the globe have a variety of options, thus making it tougher for players to retain their subscribers. Having the right mix of analytics an...

It is quite challenging for streaming platform owners to balance between creating a unique content strategy and resolving end-users issues without technical team support. Muvi's 'End User Support Service' feature, offers support to the end-users by addressing inquiries and issues to avoid business disruptions. Muvi's ‘ End user support service' not only provides end-user management, ticket-based support and notification management, it also offers 24x7 support service for the end-users. ...

When you look at someone's browsing history, you will get to know more about the person than their social media account. Alie took this information into consideration and built an 'end user interaction' algorithm. What Alie does is to analyze the behavior of a user on the website, which product do they react positively to, and which products they are coming back to. It also clusters the products according to the likes and dislikes of the user so as to recommend the right product later. ...

Do you order food from Uber Eats? Or, book homestays through Airbnb? Yes? Then go to your inbox and you will find multiple notifications from them like discounts for your next booking, ongoing offers, asking for feedback etc. You will notice similar notifications popping up through different communication channels from various online apps or websites you use starting from Amazon to Netflix. What's the purpose of such notifications? Of course, improving the user engagement! This in turn ...