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Muvi’s Gifting Feature Makes Video and Audio Content Gifting Simple and Easy!

Sreejata Basu Published on : 21 October 2021
How to Track User Generated Content Analytics


Muvi introduces a unique feature of ‘gifting’ that enables end-users of your video streaming platform to purchase your online content as gifts for their loved ones. With this new feature, your end users would not only be able to buy and send, but also redeem online content and vouchers as gifts. 


Let’s take a quick glance at how gifting is beneficial for audio and video streaming:


1. Gift content from websites or apps


With the gifting feature up and running, you can gift content to your loved ones from both websites and apps. Not only that, once enabled, the feature gives you control over bundling content for gifting along with setting gift prices and payment currencies thus delivering a unique and personalized experience to your near and dear ones. 

Use Case: Samaira is an end-user of a popular video streaming platform. Using muvi’s gifting feature, she could purchase and bundle some of the popular comedy shows and send them as gifts to her little sister on the occasion of her birthday!


2. Gift to registered users and guests alike

The gifting feature of Muvi enables users to buy and add online content, vouchers and store cash as gifts for friends and family which can be redeemed by both registered users and guests. 

Use Case: Adil purchased a movie from an online video store as a gift for his best friend Amy. Amy is not a user of Adil’s online video store but still can have access to the gifted content as a guest and watch her favourite movie whenever she wants.


3. Instant Notifications

With every gift content purchased, your users get notified instantly via your website or app. On successful purchase of every gift, an email with the Gift code is instantly sent to the user’s email address and at the same time the store owner also receives a notification of the purchase.

Use Case: Ben runs a popular entertainment business online and has many customers. Whenever his customers purchase gift content for their loved ones, he is instantly notified about the purchase and at the same time an email with the gift code is generated that is sent to the recipient who will be using the gift code.


Not limited to these features, Muvi One’s gifting feature can deliver much more possibilities. Please check out our feature page Gift Video & Audio Content to know more.


Yet to know more on gifting? Take a 14-day Free Trial of Muvi One, now!

Written by: Sreejata Basu

Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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