Ebooks Archives

OTT Market Projection – Europe [2026 Updated]

Over the last decade, the media and entertainment industry has undergone a significant transformation, with OTT streaming quickly replacing traditional broadcasting. The emergence of the global OTT market has been driven by a variety of factors, including multiple device and platform compatibility, seamless streaming, a diverse range of content, and increased internet consumption. This lucrative sector has caught the attention of small to leading businesses. Among the global markets, the Europe OTT market stands out as one of the most dynamic regions in terms of revenue, growth opportunities, market volume, and other factors. This report provides a comprehensive overview of the Europe OTT market, including forecasts, driving factors, and growth prospects. The Europe OTT Video market generated an estimated US$55.60 billion in revenue in 2025. Revenue is projected to grow at a CAGR of 5.95% during the forecast period 2025–2030, reaching a market volume of US$74.22 billion by 2030. The largest segment within the European OTT market is OTT Video Advertising, which accounted for US$26.50 billion in 2025. In this report, we will delve deeper into the OTT market of Europe and its leading countries - The U.K., Germany, and France. The report is going to cover the following parameters for the whole European market as well as for the individual countries - the U.K., Germany, and France - OTT market overview (2026 Update) Country-wise contributions Key growth & driving factors Rising internet penetration Growing video consumption Key monetization models Increasing digital video usage by diverse devices Growing live streaming viewership Key highlights of the market potential Past five years market growth, revenue and audience behavioral patterns Market projections for the forecast period of 22026-2030 for overall OTT market, segment-wise revenue Download the full report, to get an in-depth OTT market overview and projection of Europe.

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Per-Title Encoding: How Muvi Delivers Optimal Video Quality at Lower Bandwidth

The global OTT streaming market is more competitive than ever. Viewers expect cinema-quality video whether they are on a 5G mobile connection or a congested broadband network. At the same time, content owners and platform operators face relentless pressure to cut delivery costs. These two demands — higher quality and lower bandwidth — once seemed irreconcilable. Per-title encoding changes that equation. Instead of applying a one-size-fits-all bitrate ladder to every video, per-title encoding analyzes each piece of content individually and generates a custom set of encoding parameters tailored to that title's unique visual complexity. The result: your viewers get the best possible picture quality, and you use only the bandwidth that each title genuinely needs — no more, no less. This ebook explains what per-title encoding is, how it works, why it matters for every OTT operator regardless of library size, and how Muvi One's built-in per-title encoding engine delivers these benefits out of the box — without requiring your team to write a single line of encoding configuration.

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MENA Market Projection Report [2026 Update]

Our MENA OTT Market Projection Report (2026–2030) provides an in-depth analysis of the region's evolving streaming ecosystem, covering internet penetration, video consumption trends, market size, revenue forecasts, and monetization models across key markets including the UAE, Saudi Arabia, Egypt, Israel, Qatar, Kuwait, Oman, and Algeria. The report explores the future of SVOD, AVOD, and FAST channels, highlights country-specific growth opportunities, and presents actionable insights for streaming platforms, broadcasters, media companies, and investors looking to expand into one of the fastest-growing digital entertainment markets. Download the complete report to access detailed market projections, country-wise forecasts, revenue breakdowns, consumer behavior trends, and strategic recommendations that will help you make informed decisions for the MENA streaming market through 2030. Download the report now.

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OTT Market Projection for Asia Pacific (Except India & South East Asia) [2025 Update]

The OTT and video streaming industry in the Asia Pacific is expected to grow at a CAGR of 10.75% between the time period of 2025-2027. In 2024, the OTT market size stood at US $92.17 billion, which is expected to grow to US $107.60 billion in 2025. By 2027, it is projected to reach US $161.90 billion. OTT and video streaming industry in the APAC region is going to be up by 90% in 2026, as compared to what it was in 2020. The fastest growth in the region will be shown by China, followed...

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FAST Forward – Projecting the Explosive Growth of FAST Channels [2025 Updated]

The FAST channel market is expected to reach a whopping US $9.06 billion in 2024, with a projected CAGR (Compound Annual Growth Rate) of 9.30% until 2027. Hence, the FAST market will grow by almost 10% every single year from 2025-2027. A key vertical driving FAST growth is sports — rights owners and clubs can capitalise by launching a dedicated sport streaming platform to monetise live and archived fixtures. This market projection report will cover: Overall FAST market growth global...

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OTT Market Projection – Canada [2026 Update]

Canada has emerged as one of the world’s most mature OTT markets, supported by 95.1% internet penetration, widespread high-speed connectivity, and an OTT user penetration rate of 85.8%. With streaming firmly established as a mainstream form of entertainment, the Canadian OTT video market generated approximately USD 7.48 billion in 2025 and is projected to reach around USD 10.55 billion by 2030, reflecting sustained growth. The market is increasingly shaped by diverse monetization models. Wh...

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OTT Projection Report for Africa [2025 Update]

Over-the-top (OTT) services are increasingly becoming popular in Africa, driven by the growth of internet connectivity and the adoption of smartphones. This has led to the emergence of new players in the media and entertainment industry, with many local and international companies investing in this space. This report will explore the updated projections for the OTT market in Africa from 2025 to 2029. Points Covered: Projection numbers for AVOD, SVOD & TVOD for the African continent and the ...

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OTT and Video Streaming Market Projection – South America – [2025 Update]

The OTT and online video streaming market is growing at a rapid pace in South America. Between 2025 to 2027, the video streaming market in LATAM is expected to grow at a CAGR of 12.295%. In this market projection report, we will cover: The overall OTT market projection of South America. Country-wise OTT Market Projection for Brazil, Argentina, and Mexico. In addition, we will also discuss the factors that led to the rapid growth of OTT in LATAM and their future growth s...

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