The Canada Over the Top (OTT) Market is expected to register a CAGR of 12.01% during the forecast period. An increasing number of consumers have a digital TV in their pocket, which presents an exciting opportunity for media buyers looking to take advantage of changing consumer trends. OTT adoption has significantly aided the video, music, podcast, and audio streaming category. Increasing adoption can be attributed to narrow genre choices, packaging flexibility, wider device availability, inte...

Over the last decade, the media and entertainment industry has undergone a significant transformation, with OTT streaming quickly replacing traditional broadcasting. The emergence of the global OTT market has been driven by a variety of factors, including multiple device and platform compatibility, seamless streaming, a diverse range of content, and increased internet consumption. This lucrative sector has caught the attention of small to leading businesses. Among the global markets, the Euro...

The online video market continues to grow at a rapid pace, and the demand for over-the-top (OTT) services in India and South Asia has also seen significant growth. OTT is a significant phenomenon in India and other South Asian countries. India has recorded nearly 432 million OTT users with 119 million active paid consumers. In this report, we will provide an overview of the current state of the OTT market in India and South Asia, as well as our projections for the future. We will also highlig...

The OTT and video streaming industry in the Asia Pacific is expected to grow at a CAGR of 10.75% between the time period of 2023 to 2027. In 2022, the OTT market size stood at US $92.17 billion, which is expected to grow to US $107.60 billion in 2023. By 2027, it is projected to reach US $161.90 billion. OTT and video streaming industry in the APAC region is going to be up by 90% in 2026, as compared to what it was in 2020. The fastest growth in the region will be shown by China, follo...

Introduction The OTT or Over-the-top services refers to movies and shows that are delivered directly to digital users without the need of cable or else satellite television subscription. The OTT market is projected to witness innovative and advanced transformation, which allow the users to access everything they prefer at a single space. More people are opting for the online mode of entertainment and as a result the OTT market is constantly growing. Here, we are going to showcase an ...