Next TV Summit: Ad Advances Key to New Distribution Deals 19 June 2015
While new internet TV platforms and the push to expand content on many devices has opened up distribution opportunities, it has also highlighted the importance of developing better ways of monetizing that content via advertising, argued executives at the … Continue reading
One CEO trying to blow up TV isn’t afraid of Apple, he’s worried about internet companies 19 June 2015
The CEO of Sling TV, the $20 per month internet TV service aimed at “cord cutters” — those who’ve ditched their cable and satellite subscriptions to watch TV online instead — seems more concerned with broadband monopolies than he … Continue reading
TV’s popularity 16% lower among younger viewers 18 June 2015
A new ‘Truth about Youth’ study, commissioned by UK marketing body Thinkbox, shows that TV’s popularity as a form of video consumption drops a vertiginous 16% among 16 to 24 year olds. However, young people have always watched less TV … Continue reading
Domestic Mobile TV Market Undergoing Rapid Change on Verge of VoD Services 18 June 2015
The domestic mobile TV market is about see a fundamental change as IPTV service provider Netflix makes its debut in Korea next year, while the bad blood between terrestrial broadcasters and pay TV service providers is still ongoing. The mobile … Continue reading
81% interested in à la carte pay-TV 18 June 2015
Digitalsmiths, a TiVo company, has released its Q1 2015 Video Trends Report covering key topics across pay-TV, VoD, PPV, OTT, TV Everywhere, connected devices, and content discovery. Based on an analysis of survey results from over 3,140 consumers, Digitalsmiths’ … Continue reading
