Written by: Roshan Dwivedi
TiVo-owned video-recommendation company Digitalsmiths released another report damning bundled pay-TV viewing on Wednesday, concluding that around 1.5 million Americans have plans to ditch their cable, satellite or IPTV service. Another 38.1 million U.S. pay-TV customers are dissatisfied with their pay-TV service, the Q4 survey of more than 3,000 U.S. adults extrapolates.
Digitalsmiths’ survey found that 4.2 percent of respondents planned to end their pay-TV service within the next six months, while another 7.9 percent plan to soon change their service. Another 8.9 percent of respondents said they had changed within the previous three months. This report sends wave across video streaming platforms to redo the maths for the next couple of years.
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