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25% of USA households have cut the cord

A quarter (25%) of all US TV households are now going without cable and satellite reception, according to GfK’s 2016 Ownership and Trend Report from The Home Technology Monitor.

The survey shows that levels of broadcast-only reception and Internet-only video subscriptions in the US have both risen over the past year. And in fact, 17% of US TV households now rely on broadcast-only (aka over-the-air or OTA) reception, up from 15% in 2015. Another 6% say they only use Internet services such as Netflix, Amazon Prime, Hulu or YouTube and do not have traditional broadcast or pay-TV reception at all; this compares with 4% a year ago.

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