Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

92% European Consumers Say Online Video Advertising Needs Improvements

According to a recent study, European consumers have demanded a better online video advertisements in order to improve their viewing experience. When interviewed, these consumers cited the problems with today’s online video ads as irrelevancy, volume and poor delivery.  The experience can be improved by providing shorter, better targeted and more interactive ads.

The study suggested that nearly two thirds of these respondents would stop watching their online video player because of these issues of video ads. Three quarters of those surveyed experienced poor quality and buffering of the ads and about same percentage received negative experience from the video ad content.

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy