Written by: Roshan Dwivedi
According to a recent study, European consumers have demanded a better online video advertisements in order to improve their viewing experience. When interviewed, these consumers cited the problems with today’s online video ads as irrelevancy, volume and poor delivery. The experience can be improved by providing shorter, better targeted and more interactive ads.
The study suggested that nearly two thirds of these respondents would stop watching their online video player because of these issues of video ads. Three quarters of those surveyed experienced poor quality and buffering of the ads and about same percentage received negative experience from the video ad content.