Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

AIDCF Asks Broadcasters To Create Level Playing Field For OTT & Cable TV

 

The All India Digital Cable Federation (AIDCF) is on a roll. The multi system operator (MSO) association, which first submitted its recommendations to the Information & Broadcasting (I&B) Ministry and then to the GST Committee, has now written to broadcasters with Over the Top (OTT) platforms.

The Association has written a letter to Star India, Multi Screen Media and IndiaCast Media Distribution. In the letter, AIDCF has stressed on how the broadcaster is giving content free of cost to its OTT platforms, while charging MSOs for the same content.

Giving an example of Star India’s OTT VOD platform hotstar, a source close to the development tells Indiantelevision.com, “Star India, on one hand offers simulcast or immediate transmission of fresh popular content completely free of cost to its OTT subscribers on hotstar and on the flip-side, it charges the MSOs huge sum for the same set of content.”

Read the entire story here.

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy