The music streaming platform, Amazon Prime Music launches podcasts to continue entertaining their audio listeners with diverse audio content. The launch offers 9 million podcast episodes from local and international shows in multiple languages and genres. Pre-embedded ad options are also available to increase monetization opportunities for advertisers and publishers. With the second wave of COVID-19 approaching, the music streaming platform believes the podcast launch will engage more audio listeners.
Sahas Malhotra, Country Director at Amazon Prime Music stated, ‘’This launch signals a further investment in entertainment and a continued evolution of our service as a premiere destination for music and culture.’’