Amazon Prime Music launches Podcasts, boosts audio listeners entertainment picks

The music streaming platform, Amazon Prime Music launches podcasts to continue entertaining their audio listeners with diverse audio content. The launch offers 9 million podcast episodes from local and international shows in multiple languages and genres. Pre-embedded ad options are also available to increase monetization opportunities for advertisers and publishers. With the second wave of COVID-19 approaching, the music streaming platform believes the podcast launch will engage more audio listeners. 

Sahas Malhotra, Country Director at Amazon Prime Music stated, ‘’This launch signals a further investment in entertainment and a continued evolution of our service as a premiere destination for music and culture.’’