Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

An Argument For More TV Episodes On VOD

Roshan Dwivedi Published on : 14 April 2015

Empire-Tv-Show-2 Poster

The biggest U.S. cable operator, Comcast Corp., would like to see many more episodes of TV network shows available on pay TV providers’ on-demand services. Typically only about 30% of all TV/cable network shows are “stacked” on VOD online platforms, according to Comcast, which counts only 500 of such shows, according to Steve Meyer, vice president of video strategy/analysis. The company believes TV networks would benefit if more episodes were available so viewers could catch up — which of course would also increase usage of Comcast’s long-time Xfinity On Demand service.

More importantly, Comcast believe VOD drives marketing and ultimately long-term viewership of shows — good for the whole TV business.  One big example is the historic continued rise of Fox’s “Empire” hit. In Comcast households  alone, the season finale drew nearly one million views on Xfinity On Demand within the first three days.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.