Around 15 minutes a day is consumed on SVOD services by users in Netherlands, an average of 5% of their daily total video consumption. This was revealed in the Dutch Consumer Video Behavior report by Telecompaper. This is for regular users. The number changes to an average of an hour a day for SVOD subscribers. Netflix here has a subscriber base of 1.3 million. No Pay-TV base is only 2 percent. Out of which, users having VOD services like Videoland Unlimited has increased from 6 to 8 percent in a year. Smartphones and Tablets constitute of 6 and 11 percent of linear TV viewing respectively.