In the realm of music streaming services, it all drills down to the number of subscribers. Spotify’s 60 million subscribers clearly wins over Apple Music’s 27 million.
As per TechCrunch, Spotify has acquired more subscribers in a shorter duration compared to Apple Music. This goes to show how well the business and its products are built.
Apple is putting more efforts, still getting lower subscription numbers. It is currently offering Apple Music free for 3 months and it is pre-installed on iPhones. Additionally it offers first access to popular big albums even before they are launched.
Spotify, meanwhile is a hit amongst consumers because their personalized playlists are often updated.
According to Variety, Spotify has been able to expand its active users by almost 140 million last June in a span of less than 10 years. On the other hand, Jay-Z’s Tidal has fallen off the rankings due to money and management issues. Read More
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