Brand USA has launched GoUSA TV which will feature created and original content both to inspire, invite, and welcome travelers to visit the USA. The channel will be a go-to channel for finding real, authentic, and OTT video content about travel experiences in the US. GoUSA TV will offer a rich library of a single episode and episodic content that allows audiences to explore and experience the USA through short, medium and long-form videos.
The service will debut on Roku, Apple TV and Amazon Fire TV in the United States and across the globe. In 2019, GoUSA TV plans to launch on Google Chromecast and leading platforms in China.
Tom Garzilli, Chief Marketing Officer, Brand USA, quoted, “We are at the forefront of delivering authentic, inspiring and entertaining content that connects travelers to all the experiences the USA has to offer,”. A big part of our role as the nation’s destination marketing organization is to invite, welcome and thank travelers for coming to the USA and this connected TV platform will help us engage and attract a greater audience than ever before with entertaining content that captures and keeps viewers coming back again and again.”