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CBS to beef up investment on original OTT content to counter Netflix and Hulu

CBS is beefing up it’s spending on original programming to take on the likes of Netflix and Hulu. Realizing the importance of original content and other online video platform providers’ exorbitant spending on the same have propelled CBS to double down its investment on over-the-top original programming.

Joe Ianniello, COO, CBS, quoted, “The company had “quadrupled the number of originals” on its CBS All Access subscription streaming service, and it will keep adding to that number, with six or seven new shows to launch in the next 12 months. I don’t think we are going to keep quadrupling it as it slows. We are in growth phase, so to starve it right now, or to manage it for margins, would be inappropriate. Everything has a bell share curve, but we are nowhere near the top.”


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