According to a new study, viewers of connected TVs accept advertising and this is measured by viewer response to commercials.
According to Telaria, nearly 60% of respondents think of viewing streamed content on a connected set as “watching TV”
Some other findings include:
30% of the respondents watched on the smartphone and considered it as “watching TV”.
Streaming on TVs was found to be most popular amongst millennials.
67% of US millennials are more likely to be in connected TV only households.
25% don’t have pay-TV.
Ads on connected TV were found to be less annoying than those on linear TV, according to the respondents.
More than half of the weekly users of connected TV were more likely to buy an item they saw advertised in streaming content.