Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Consumer behavior being affected by VOD

Roshan Dwivedi Published on : 26 June 2017
Video on Demand or VoD

Senior Account Manager, Luca Dignam gives insights on how the increase in consumers opting for video-on-demand (VOD) is changing the viewing habits in South Africa hence making it challenging for marketers to reach their audiences.

Some stats from the latest Establishment Survey point out that total TV viewing for all adults is at 89.7%. Viewing on a TV set accounts for 86.7% whereas streaming is currently at about 10% equals 3.8 million of the total TV market of 34.7 million.

Currently, there are more than 14 million pay-TV viewers meaning that consumers want to pay for what they would like to stream.

South Africans have access to entertainment options including DSTV, Netflix, Showmax, Google Play, iTunes and DEOD (Digital Entertainment on Demand).
DEOD is the first fully converged on-demand, pay-per-view and linear internet TV service in South Africa. DEOD Television viewing lets audiences tailor their packages based on their individual needs. Read More

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.