Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Deepening The Dynamically Ad-Served Pool 31 July 2015

VOD Ads

 

TV ad delivery will become more addressable as more viewers stream video from set-top boxes and consume IP-based content.

Although the addressable TV ad market is still only worth $300 million compared to linear TV’s $70 billion, cable operators and agencies agree that growing the addressable TV footprint will introduce more flexibility into the cross-platform sales process.

“Addressable” TV inventory can be defined as advertising that is dynamically served on either an impression or household-level basis. The benefit of selling on impressions, rather than traditional units, is advertisers can fine-tune their TV targets.

“If you’re a media owner and you find your over-the-top audience is more receptive to a message within a certain industry vertical, you might be able to monetize that inventory at a slightly higher rate,” said Randy Cooke, VP of programmatic TV for SpotXchange. “By incorporating device-level information, you can begin to institute frequency caps and offer advertisers an episodic ad campaign based on the number of times someone was exposed to a message.”

As ABC has demonstrated, enabling dynamic ad insertion across video-on-demand, set-top box and digital inventory drives more incremental value for the network because it unifies inventory and allows the network to reclaim “lost” linear viewership.

Video on Demand technology, in particular, represents a big opportunity for networks, cable MSOs and advertisers because it’s impression-based and scalable – a provider like Canoe, for instance, can target ads across 130 DMAs and more than 1 billion nonlinear impressions.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

  Video banking solutions are on rise these days. Financial institutions have leveraged the way of serving their customers digitally....

01 December 2022
How MUVI Uses S3+CloudFront to Deliver Global OTT Platforms with Zero Downtime

How MUVI Uses S3+CloudFront to Deliver Global OTT Platforms with Zero Downtime

  OTT is now everywhere. Be it your mobile or smart TV, OTT has become the first line of entertainment...

01 December 2022
EST (Electronic Sell Through) - The What, Why and How

EST (Electronic Sell Through) - The What, Why and How

  Electronic Sell Through (EST) has been a game changer since last year because the acquisition of digital movies and...

30 November 2022
Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

  Why must you consider metadata management? Video metadata is highly essential for successful content recommendation as well as providing...

29 November 2022
How to Provide an Uninterrupted FIFA World Cup Streaming Experience to your Audiences with HLS?

How to Provide an Uninterrupted FIFA World Cup Streaming Experience to your Audiences with HLS?

    Soccer is a widely popular game and FIFA is the most watched event in the sports industry. A...

29 November 2022






 

Get Offer
close-link