Deezer has partnered with Triton Digital to monetize its free ad-supported tier with programmatic audio advertising.
Triton is one of the biggest providers of audio advertising in the industry. Deezer says the new partnership will improve advertising efficiency and bring more value to various brands through its non-paying customers.
Audio buyers can now establish real-time deals from Deezer’s audio streaming inventory. The company is releasing its audio mobile inventory across 20 countries using Triton’s sales technology.