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Disney unveils new Digital Network

Disney has unveiled the Disney Digital Network, a new home for digital stories that brings together Disney characters and a “curated set” of Maker creators

In an announcement at its Digital Content NewFronts event in New York, Disney said that the network will consist of more than 300 social media channels and a slate of original digital programmes that includes the Star Wars and Club Mickey Mouse brands.

Disney Digital Network will also include Disney’s in-house branded content service, Disney Co/Op, which works to pair up Disney digital storytellers with advertisers looking to create campaigns across social platforms like Twitter, Instagram and Facebook.

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