Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Don’t Be Fooled By This Metric, Pay-TV is Still in Deep Trouble

Roshan Dwivedi Published on : 27 August 2015
Pay TV

 

With the advent of cord-cutting, cord-shaving, and OTT video services like Netflix and Amazon Prime Instant Video, television providers are in desperate need for some positive news. And with the latest data from Strategy Analytics, they may have it. Well, sort of.

Over the past year, the average revenue per use, or ARPU, for DirecTV, Charter CommunicationsDish Network, and Time Warner Cable has gone up, which sounds like great news. The problem is that those ARPU percentages haven’t increased because users are subscribing to more premium channels, upgrading packages, or binge-renting Nicolas Cage films — but rather that subscribers at the lower-priced tiers are ditching pay-TV altogether.

In the second quarter of 2015 alone, about 479,000 people dropped their television subscription. And that’s a conservative estimate. Leichtman Research Group puts the number at 470,000 and SNL Kagan says the drop is closer to 625,000, which would be the largest quarterly decrease in pay-TV subscribers ever.

Pay-TV has a serious, and growing, problem as it continues to lose customers, and the industry isn’t addressing the situation fast enough.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
April 25

8:00AM PST

Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events,…...

Event Language: English
1 hour