Written by: Roshan Dwivedi
As the industry moves into the internet era of television and undergoes a period of unprecedented disruptive transformation, the traditional media value chain is evolving into a new dynamic ecosystem. At the center of this new world is the consumer, who is driving forward huge change through their continually rising expectations of what today’s Internet TV platform experience should be.
Ericsson will reveal at IBC 2015 how it is enabling its customers to meet this new agenda head-on with the debut of new solutions that have been built to ensure consumer satisfaction and delight. The company will show how this is achieved through the delivery of seamless experiences, personalized discovery, immersive content and constantly evolving services.
Ericsson will extend its leadership in software defined video processing with specific launches and announcements as well as highlighting how cloud-enabled architectures are being leveraged throughout a growing number of its solutions. It will demonstrate the benefits of portfolio integration across its TV and media business, enabled by the company’s pro-active acquisition of leading companies in the industry.
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