Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Four Ways YouTube And Netflix Will Transform Television

Roshan Dwivedi Published on : 18 May 2015

ChartOfTheDay_1620_Top_10_Traffic_Hogs_n

You hear a lot lately about how much YouTube and Netflix compete more and more directly with television, and even want to become more like the iconic medium. And there’s more than a little truth to that, not least because TV remains the most lucrative advertising medium out there.

What’s less recognized is how much those and other Internet-native “over-the-top” video services are poised to transform television. TV and online video experts at a panel discussion this week in Qualcomm’s Silicon Valley office, sponsored by the business and technology forum Churchill Club, outlined several ways that’s going to happen in coming years.

Of course, some people consider just about any video that’s on a screen to be “television” today, so you might wonder if distinguishing traditional TV and Internet video affiliates is even relevant. “Television is an experience of programming regardless of the platform,” contended Tom Morgan, founder & CEO of Net2TV, which is packaging up Internet videos into longer TV-length shows. “Whatever the consumer says is TV is TV.”

Yet the distinction with traditional content is still meaningful. “For some people, TV means watching it on a TV,” said Kelly Day, chief digital officer for DreamWorks Animation owned AwesomenessTV, a teen-oriented “multi-channel network” on YouTube that’s home of some of the Google video site’s biggest stars. “For some people, it means episodic content. They tend to refer to things on their phones and tablets as video. TV still associates, even with young kids, with a TV set.”

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour