Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Going OTT: Playing Cool With Rookies As A Service Provider

Roshan Dwivedi Published on : 25 August 2015
OTT Services


Over-the-top (OTT) content providers and OTT video services that monetise traditional service providers’ infrastructure — fixed and mobile infrastructure in which these operators have invested heavily — are shaking things up in an already competitive market.

OTTs are using software-defined networking and virtualisation to reap the benefits of the infrastructure and access networks of bigger players — with great success. The new forces in play are gaining a lot more awareness from traditional service providers.

At the moment, we’re witnessing a change in the market. Mobile service providers are under a lot of pressure to reduce costs in their network and keep pace with new challengers, such as OTTs. Because OTTs don’t need to maintain complex network infrastructure, they have the ability to build flexible and elastic delivery frameworks.

This agility allows them to react to the changing requirements of users and provide services at low cost and, in some cases, for free supported by advertising. The demand for these services is growing, as consumers access more video, entertainment, social networking and so forth.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour