Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

HBO Now Gained Between 1M and 2M Subs 03 August 2015

HBO Now

 

HBO Now, the direct-to-consumer over-the-top app launched earlier this year, has between 970,000 and 1.9 million subs, according to one Wall Street analyst.

Looking to pierce the secrecy surrounding the recent launch of direct-to-consumer over-the-top video apps launched by HBO and other TV companies, Michael Nathanson of MoffettNathanson Research, secured app download data from research company Sensor Tower. He used that data to draw rough estimates about subscriber totals.

HBO and its parent, Time Warner, have not provided details about how many subscribers HBO Now has received. Nor have the other media companies jumping into the OTT video services business. But the number is important because these products are aimed at reaching the growing number of cord-cutter and cord-shavers who are choosing not to subscribe to traditional cable and are watching more TV via digital streaming and are seen as a potential source of revenue growth as traditional distribution declines. Time Warner has labeled the OTT business as potentially generating hundreds of millions in revenue.

Based on the number of downloads, and comparing the rate to OTT leader Netflix, Nathanson dubs NBO Now fairly successful compared to Netflix, which had about three times as many downloads as HBO Now during the months since HBO Now launched.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

  Video banking solutions are on rise these days. Financial institutions have leveraged the way of serving their customers digitally....

01 December 2022
How MUVI Uses S3+CloudFront to Deliver Global OTT Platforms with Zero Downtime

How MUVI Uses S3+CloudFront to Deliver Global OTT Platforms with Zero Downtime

  OTT is now everywhere. Be it your mobile or smart TV, OTT has become the first line of entertainment...

01 December 2022
EST (Electronic Sell Through) - The What, Why and How

EST (Electronic Sell Through) - The What, Why and How

  Electronic Sell Through (EST) has been a game changer since last year because the acquisition of digital movies and...

30 November 2022
Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

  Why must you consider metadata management? Video metadata is highly essential for successful content recommendation as well as providing...

29 November 2022
How to Provide an Uninterrupted FIFA World Cup Streaming Experience to your Audiences with HLS?

How to Provide an Uninterrupted FIFA World Cup Streaming Experience to your Audiences with HLS?

    Soccer is a widely popular game and FIFA is the most watched event in the sports industry. A...

29 November 2022






 

Get Offer
close-link