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Home Depot adopts Live streaming, redeems 86% increase in sales 13 April 2021

 

The pandemic boosted the decision of Home Depot-like minds to make the switch from in-store workshops to live streaming workshops. Live streaming has impacted the brand for the better with a move from five workshops a month to live streaming 40 shows a month, an increase in online and app sales of up to 86%, and a rise in customer engagement and retention.

Tim Glomb, VP of content and data at Cheetah Digital stated, ‘’It’s a smart way to gain new customers. The live streams allow them to own the brand experience.’’

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