Electronics companies are launching “smart televisions,” a new type of TV set equipped with smartphone operating systems to provide services comparable to those available through smartphones.
For example, smart TVs enable users to enjoy services such as access to the Internet and playing video games. It is also possible for individual users to install additional applications on their smart TVs, meaning they can customize the services they use according to their needs, just as with smartphones.
The new technology from the electronics makers is intended to offer consumers new methods for enjoying services on TV. By doing so, these manufacturers hope to turn around their embattled TV production businesses and boost OTT TV platforms, according to observers.
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