Binge viewing, it would seem, is a precarious pleasure – with 42% of viewers ready to abandon a series after just one negative experience, and more than half of this number neutral-to-unlikely to return.
The figures come courtesy of a new Conviva report, “Binge Watching: The New Currency of Video Economics,” based on a recent survey of 750 binge-watching consumers.
The survey found that unavailable episodes – defined as either impossible to find, or delivered within a sub-par playback experience – prompt nearly half of all OTT video services binge-watchers to give up on a series, with half of them neutral-to-unlikely to ever return. Only 22 percent of respondents were willing to wait for an episode to become available.
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