Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Hulu’s Reinvention Of Itself Is A Lesson For All Streaming Services

Roshan Dwivedi Published on : 19 November 2015
Hulu TV Rights Strategy SVOD


Almost every tech journal has carried this news and we for sure know its coming. Hulu may be selling a stake to TWC to raise cash for its original content strategy and a few other strategic changes are also set to be announced. But this is not the first time Hulu has stuck out an arm for such radical changes.

Couple of months ago, Hulu brought an an ad-free option plan for its users at $11.99 per month. At the moment, Hulu’s free service is ad-supported and a $7.99-per-month service provides content with fewer ads.

In terms of content, Hulu is acquiring numerous original content or exclusive SVOD rights to programs like The Mindy Project, Seinfield and South Park. After its recent agreement with Turner for content, Hulu has renewed its agreement with Viacom for exclusive SVOD rights to its programming.

While Hulu offers a basic ad-supported subscription plan for $7.99 per month and an ad-free premium plan, priced at $11.99 per month, Netflix’s does it at an an average $10 per month. Others like Time Warner’s HBO Now and Dish Network’s OTT TV platforms are ‘really’ expensive, at $15 and $20, respectively.

At the moment, Hulu is churning a combination of strategies to compete with its rivals. A strategy that distinguishes it from all services of its kind. It is buying programmatic content at ridiculous prices to meet with customer demand  and also putting up an ad-free option for those willing to get rid of ads. Not only does Hulu intend to retain customers on basis of content, but also the lack of ads.

All the while making a lot of money through it existing ad-backed service. This crafty reinvention of Hulu by Hulu itself is a must learn for everyone in the streaming business.

Source : Market Realist

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

  1. Introduction to Streaming’s Origins:
    • Tracing the beginnings of streaming technology.
    • Milestones and key developments that laid the foundation.
  2. Current Streaming Landscape:
    • Overview of the current streaming ecosystem.
    • Market trends, consumer behavior, and the impact of global events.
  3. Muvi’s Contribution to Streaming:
    • How Muvi has played a pivotal role in the evolution of streaming.
    • Case studies and success stories highlighting Muvi’s impact.
  4. Technological Advancements:
    • Exploring cutting-edge technologies influencing streaming.
    • Muvi’s role in integrating and harnessing these advancements.
  5. Content Delivery Strategies:
    • Diversification in content types and formats.
    • Muvi’s solutions for optimizing content delivery.
  6. Monetization Models:
    • Examining varied revenue streams in streaming.
    • Muvi’s tools for effective monetization and subscription management.
  7. User Experience and Engagement:
    • Enhancing user satisfaction and engagement.
    • Muvi’s features for creating a seamless streaming experience.
  8. Future Trends and Innovations:
    • Predictions for the future of streaming.
    • Muvi’s roadmap and commitment to staying ahead of industry trends.

Event Language: English
1 hour