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IPTV services are battling it out in every Korean home

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Digital theaters have grown rapidly in Korea as more households start enjoying and cable broadcast service. The proportion of digital and online movie market segment out of the entire TV market rose from 44.3% in 2010 to 60.7% in 2012, and 75.8% in 2014. Last year, the viewers of Frozen VOD reached 280,000 in a week. The growing number of couch-goers raised the living room theater ranking to the level of box office. It also indicates more opportunities for small and medium sized distributors isolated from movie theaters, which led fierce competition among cable broadcasters and video streaming service providers over living room theater market.

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