The study involves 19 countries in Latin America. The Pay TV market in Latin America will reach 80 million subscribers in 2021, a figure equivalent to a 42.4% penetration over total TV households.
The growth rate for the period 2016-2021 will be 14.4%, well below the figures involved in the period 2010 to 2015, which recorded an explosive 70.2%. Several factors explain the deceleration: the Brazilian crisis affected the purchase capabilities, which adds to the fact that several high-volume markets exhibit high penetration rates. The region faces a growth crisis that will require new models of development.
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