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Latin America to reach 80 million OTT VoD subscribers by 2021 15 July 2016

The study involves 19 countries in Latin America. The Pay TV market in Latin America will reach 80 million subscribers in 2021, a figure equivalent to a 42.4% penetration over total TV households.

The growth rate for the period 2016-2021 will be 14.4%, well below the figures involved in the period 2010 to 2015, which recorded an explosive 70.2%. Several factors explain the deceleration: the Brazilian crisis affected the purchase capabilities, which adds to the fact that several high-volume markets exhibit high penetration rates. The region faces a growth crisis that will require new models of development.

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