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What Live Streaming means for the future of the Streaming industry

Roshan Dwivedi Published on : 18 May 2017
live streaming

George Kiong from Standard Media has written an amazing article on what Live Streaming means for all businesses and recommended businesses to include Live Streaming being offered by various social media platforms like Periscope, Snapchat and Facebook Live as part of their content strategy to promote their products.

BMW used Periscope to introduce its M2 model thereby attracting 16.6 million views. Buzzfeed did a fun experiment with Facebook Live by getting more than 800,000 viewers to see how many rubber bands would be needed to break a watermelon. The possibilities are endless for businesses whereby they can for instance run Q&A’s with the company CEO or the first customer across a variety of platforms and it’s super easy to use.

Some benefits of live streaming minimize manipulation of content which is commonly done on photo, video or text posts via social media. Live streaming enables customer engagement by providing a comments section as the live video is streaming which causes increased interest in the client’s products. So again a great benefit from a business standpoint. There are few things to bear in mind while live streaming which are that it can impact the device’s battery life. 10-15 minutes of live streaming uses about 20 per cent of battery life. Technical hiccups, slow internet connection could cause viewers to lose interest. Additionally identifying the best time of live stream according to customer’s viewing habits is useful to enable better customer engagement.

Written by: Roshan Dwivedi

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The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

  1. Introduction to Streaming’s Origins:
    • Tracing the beginnings of streaming technology.
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  2. Current Streaming Landscape:
    • Overview of the current streaming ecosystem.
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  3. Muvi’s Contribution to Streaming:
    • How Muvi has played a pivotal role in the evolution of streaming.
    • Case studies and success stories highlighting Muvi’s impact.
  4. Technological Advancements:
    • Exploring cutting-edge technologies influencing streaming.
    • Muvi’s role in integrating and harnessing these advancements.
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    • Diversification in content types and formats.
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    • Examining varied revenue streams in streaming.
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    • Predictions for the future of streaming.
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Event Language: English
1 hour