Written by: Roshan Dwivedi
According to a recent research, the global digital video content market is expected to grow at the CAGR of close to 26% during the 2016-2020 period. In 2015, the video traffic was accounted for 50% of the total mobile traffic and the same is expected to grow to 75% by 2020.
According to marketers, video content is the best form of advertising and draws people 55% more than the other visual advertising. Increasing demand of the live streaming videos, growing popularity of vertical videos, increasing popularity of interactive videos and higher viewer control over video content are some of the leading causes for this growth.