Written by: Roshan Dwivedi
According to a recent EY report, the Indian digital sector is expected to cross Rs. 20,000 crore by 2020, which includes OTT services and digital advertising. The industry currently holds the net value worth Rs. 8, 490 crore. The digital industry currently holds four key sources of revenues – OTT & digital advertising, video OTT subscription, music OTT subscription and gaming (in-app and paid).
Mobile penetration, TV subscription and traditional internet are quite below average in India market and thus, holds good opportunity for growth in all sectors. The digital industry currently contributes to around 14% of the ad spends in India, which is expected to be around a quarter of the total ad expenditure by 2019.