Live Video Ads draw more Engagement than TV or VOD: A Yahoo Study

Roshan Dwivedi Published on : 28 September 2016

With almost every business making a switch to the digital world, the demand for live videos has gone up very high. According to a Yahoo study, Live video advertising is increasing at the rate of 113% year on year. The study states that Live videos connect to viewer’s emotions and thus, draw in more involvement than any other online video player.

Ads viewed on live video are 75% more engaging than that of other ads viewed on-demand. According to the study, Ads shown on live content draw 481% increase in brand favourability and 77% increase in the purchase likelihood as compared to on-demand ads.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply Cancel reply

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com

Your website will be at https://yourname.muvi.com, you can change this later.

I agree to Muvi's Terms & Privacy Policy.

Upcoming Webinar

December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

Introduction to Streaming’s Origins:
- Tracing the beginnings of streaming technology.
- Milestones and key developments that laid the foundation.
Current Streaming Landscape:
- Overview of the current streaming ecosystem.
- Market trends, consumer behavior, and the impact of global events.
Muvi’s Contribution to Streaming:
- How Muvi has played a pivotal role in the evolution of streaming.
- Case studies and success stories highlighting Muvi’s impact.
Technological Advancements:
- Exploring cutting-edge technologies influencing streaming.
- Muvi’s role in integrating and harnessing these advancements.
Content Delivery Strategies:
- Diversification in content types and formats.
- Muvi’s solutions for optimizing content delivery.
Monetization Models:
- Examining varied revenue streams in streaming.
- Muvi’s tools for effective monetization and subscription management.
User Experience and Engagement:
- Enhancing user satisfaction and engagement.
- Muvi’s features for creating a seamless streaming experience.
Future Trends and Innovations:
- Predictions for the future of streaming.
- Muvi’s roadmap and commitment to staying ahead of industry trends.