According to a viewer panel at the OTT Video Executive Summit, a video viewer would pay anywhere from $2 to $15 per episode for a video or a series.
That depends, of course, on the popularity of such content.
Noting that Game of Thrones is extremely popular among his group of friends, Ian, a millennial-aged member of the “Trender” panel of consumers polled during a morning conference session, said that he would be willing to pay a princely sum to access the series each week. “I’d pay probably $10 to $15 per episode just to get it,” he said.
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